Attract customers like a Netflix hit series

Our story-based marketing approach draws customers to you, and keeps them engaged until they're ready to buy.

You organize an event, prospects attend, and afterward you call them. But most aren’t ready to buy right then. How do you maintain contact?

Or maybe you write on social media and blog, only to find that it takes all your time and doesn’t generate any client inquiries. Eventually, marketing feels frustrating when all you want to do is help your clients and grow your business.

But it doesn't have to be this way. Customers should be reaching out to you because they benefit from your service.

Narrative marketing is a proven superior approach to attracting your ideal customers.

YOUR GUIDE

I am Kari Koskikallio, your Obi-Wan, your Miyagi, your Gandalf, or even your Mary Poppins. Let's turn your company into a customer magnet. 

This is possible because I am:

1. An experienced marketer. I have a master's degree, and have been working with digital customer experience and marketing since the turn of the millennium in several companies and in various roles, from practitioner to leader.

2. A storyteller. I write thick science fiction novels in under the pen name Rock Forsberg. My books have sold thousands of copies directly to an international audience. This has been possible with systematic email marketing.

3. Finland's first and only StoryBrand-certified marketing coach and copywriter. I belong to an elite group of marketing experts trained to use a proven framework for narrative marketing.

I want Finnish companies to win through better marketing. I founded Tarina Partners Inc. to combine my passion for business and storytelling for the benefit of my clients.

Hero, are you ready to embark on a journey?

Invite your customer to a story. Become a client magnet.

Marketing shouldn't be frustrating. We'll make it simple and effective. 

Have you ever wondered why some ads stick in your mind, while others are forgotten instantly? The answer lies in stories.

Stories affect our brains by releasing chemicals like cortisol, dopamine, and oxytocin. These chemicals keep us interested, help form memories, and create empathy.

These chemical reactions not only make stories memorable, but they also deepen our relationship with the brand and make it easier to make purchasing decisions.

But the story you're telling isn't your company's story. It's your customer's story.

The hero of the story is the customer, and your company's role is to act as a guide, helping the customer achieve their goals. Instead of talking about the company, narrative marketing focuses on the customer's problem and their journey towards a solution.

The traditional way would be to say:

"We are a leading software company with 20 years of experience. Our operating model has been developed to optimise every phase of application development."

Narrative marketing speaks to the customer:

"Software projects are often stressful. Our operating model ensures results on time and within budget, so you can breathe easier."

See the difference?

When the listener is the hero of the story, they want to know what happens next.

Story works because it appeals to emotions, is easily remembered, and makes complex things understandable.

Dr. J.J. Peterson's research shows that the more a company utilises narrative marketing, the better results it gets.

Are you ready to transform your marketing into a story that touches emotions?

To start, click the yellow button and book a free assessment call.

Professional service firms often waste time chasing clients.

Our narrative marketing attracts customers to you, so that you have more time to do what you're good at, what you love, and what creates results.

Contact

Sofiankatu 4 C
00170 Helsinki
Finland
EU

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